“Under the ‘Newsroom of the Future,’ there are 16 job descriptions. Each newsroom employee at each Gannett property must be in one of these positions. They are all digital-centric and aligned with Gannett’s new “Picasso” initiative, in which journalism is driven solely by metrics and journalists are expected to be marketers and ‘community connectors.’ [A Gannett journalist writes in an email: “As a reporter who went through the Picasso training, that line is a little misleading. First, it’s not solely on metrics. Second, metrics is more than clicks. The Chartbeat and Omniture dashboards we have allow us to measure engagement, traffic source referral patterns, social boost etc…”]
Gannett has begun training its staff on its new rubric, dubbed the “Newsroom of the Future.” I find this far more interesting than I SHOULD. ALSO: It feels like they still don’t quite get it.